39 Reasons Why I Left The Corporate World & Became A Personal Brand

1. I realized early on that I didn’t fit into the corporate world.

2. I didn’t like the corporate world and all its ‘fakeness’ or its desire to be ‘politically correct’ and ‘polite’. I wanted to call a spade – a spade.

3. It wasn’t me living a life – I was living a routine.

4. I realized I would be a slave forever to this system.

5. Whatever I did or contributed – all that effort wasn’t me.

6. Wanted to Break away from the 9 to 5 lifestyle.

7. Wanted to be an authority & expert.

8. I didn’t want to take someone else’s business card with my name typed on it with a dummy designation and introduce myself as a slave to that company.

9. I saw others earning per hour and enjoying a luxurious life and going for holidays whenever they wanted.

10. I realised there were many people living with Flexibility in Operation & Lifestyle. I wanted part of that.

11. I wanted to create a lifestyle where whatever work and contributions I made – I could take with me wherever I wanted. The problem with working for a company was that – the day I would leave the company – all the contributions I made to the company would be with the company. And if I joined a new company – I would have to start from zero and prove myself from zero all over again.

12. I wanted to earn as much as I like.

13. I wanted to wear – whatever I wanted to wear.

14. I wanted respect for being “ME” and not an “employee” of a respected company.

15. I hated Office Politics.

16. Working for someone was forever unpredictable

17. Success in the corporate world depended on the authority of someone above me. And if he didn’t like me – that was the end of my success phase.

18. I hated pleasing others – Clients, Customers, Boss, Colleagues, Vendors & Suppliers. I was fed up!

19. I didn’t want to dance to anyone’s tunes just because he had a dummy title. And even worse was respecting someone I didn’t want to respect.

20. I wanted to be in control of my own destiny, time and lifestyle.

21. I wanted to earn as much as I wanted & rest & switch off whenever I wanted to with having to get a sick-leave-certificate.

22. I have always been restless, creative, a rebel and loved to do my own thing.

23. Loved reinventing ways and means of working. Constantly trying and experimenting new things.

24. I didn’t believe in reporting to work on time.

25. I didn’t believe in calling anyone above me “Sir” or “Madam” just because he or she had more experience than me in ONLY that given job or because he or she was my customer or client.

26. I kept failing in whatever I was doing because it was at its best – boring! I wasn’t contributing to my own brand. It felt like a job!

27. I felt a greater sense of passion knowing that what I was working for – was my own baby and would be mine forever! I wanted to create my own brand!

28. Even if I put in 100%, the ROI wouldn’t be 100%. It would be less.

29. I didn’t like when my ideas were rejected and I also hated the fact that I had to convince the world for implementing my ideas.

30. The day I resigned from the company – it would be that person’s brand and not mine which would remain.

31. I wanted to be myself – which I could never do working for the corporate world.

32. Every time I changed a job – I had to start from scratch.

33. My progress was based on the whims and fancies of others.

34. Whatever I created or made – was finally – someone else’s. And to watch someone else take credit or get a bonus for it – I hated it.

35. No matter what position or salary or successful I was – End of the day I was recognized as an employee.

36. There would be a limit to how much I earned.

37. No great visionary or legend or artist or memorable brand was an Employee.

38. If I made a good deal or got a bonus I could take many weeks off without any work!

39. There was always the risk of Management Change or Unpredictable factors which I couldn’t control where my hard work could still go down the drain.

Creating a Brand for Your Business Startup

While you have been busy creating and planning your business startup, you need to take some time to consider what and who you are. This is your business’ brand identity and planning it early on can go a long way in developing the message that your customers will remember about your company and its products and services.

Creating a brand takes into account all the aspects of your business to craft a message that is memorable as well as indicative of what you do. It signifies who you are, what you stand for, and can make a difference in the decisions you make now and into the future.

Appeal to Your Key Customer

When starting off brainstorming about your brand, you need to think about who your ideal customer is. Your brand should identify directly with this target market and be something that they can relate to. Think about your target market and what helps them recognize your business as one they prefer and would buy from. Use wording that appeals to them and will help them relate in a way that entices yet explains your brand in a concise and interesting way.

Using jargon or unfamiliar words that just don’t hit a note with your customer base can be a turn-off. Keep it simple and use words that compel your audience while also educating them on what you do. You want to make sure your brand resonates with your ideal customer so they can remember your business and be persuaded to buy from you because your business startup shares the same values as they do.

Examine Your Competition

It is also a good idea to have a grasp on what your competition is doing right with their branding. Investigate and dig deep into the ideas that your competitors have integrated into their brand. How are these brands identifying with customers? What is working? What is not? This little bit of investigation work can be beneficial to helping you develop your own brand as you can take key features that are advantageous and incorporate them into your own brand.

This can also help you avoid the branding concepts that your competition uses that are not as strong as they could be. Consider where your competition is missing the mark and note these areas for improvement with your own branding strategy.

Celebrate Your Individuality

You will also want to highlight the elements of your business startup that stand out. What makes you unique? Why are you different than the competition? These cornerstone separators are what you need to focus on with your brand. They can help you tell your story to your customers and set you apart from the pack in your niche.

This is where you celebrate what makes your business startup so special and make it a part of your branding message. Letting your customers know that particular aspect they can find with your business and not another can be a powerful part of your branding identification. Not only can this give you a leg up but it can be the sole deciding factor as to why a customer chooses your products and services over another.

Allow yourself to celebrate these standout features and make sure your customer base knows about them easily by seeing them in your logo, advertising, promotions, and marketing strategy. It should be your brand identifier and the reason that you are in business, to begin with.

Give Yourself Some Personality

Your brand should be the single thing that customers say about your business. They should be able to recognize your logo and the keywords that you have chosen to align with your brand. This should spell out the vision of your business startup and help your customers understand what you are all about. Try to infuse some personality into who your business is so your customer base can relate with you on an emotional level.

Appealing to the senses of your customer base can be beneficial and allow you to show your personal side too. The more you can show your customers that you are a business they need to buy from and follow, the more success your startup will have going forward. Your brand will set the stage for your business startup now and into the future. It will give you direction and be the sole factor in determining the role your business takes in the market.

Be Concise and Consistent

When you have determined the exact branding for your business startup, now is the time to utilize it to your advantage. Align your marketing strategy around your branding message and be sure to incorporate it into all your promotions. The stronger you can make the reach and visibility of your company branding, the more impact it will have on your customer base.

Many a company goes astray from their corporate branding, leaving customers confused as to what the business is all about. Set yourself on a path early on to use your branding in all media platforms and promotions to ensure that you send the right message that is clear and concise in its actions.

Be consistent in your branding and ensure your entire team is onboard with what the brand stands for and means. Instruct your staff on how to utilize the brand in every interaction so they can drive home the message with your customers.

Having a brand that signifies what your business startup stands for at the very beginning can eliminate cross signals about your business and the products and services you sell. It can create a clear definition of who you are as a business and make sure you develop a following with your customers right out the gate.

Lake Jennings, Lakeside California for Camping, Fishing, Boating, Wildlife Viewing and Bird Watching

Looking for a place in San Diego to camp, fish, hike or picnic? Lake Jennings is located in Lakeside, California. You’ll think you’re in the middle of the wilderness at Lake Jennings with views of the lake and the wooded surroundings. The lake is a drinking water reservoir owned and operated by the Helix Water District.

This lake hosts a campground, fishing, boating, hiking, wildlife viewing and bird watching.

CAMPING

Lake Jennings campground has a 96 space campground and is open seven days a week, year around. The various spaces for camping consist of 35 full hookups (water, electricity, and sewer), 35 partial hookup sites (electricity and water) and 26 non-hook up tent sites. The campground has free Wi-Fi throughout the campground.

For family gatherings and a place to sit indoors and play some games, the Pavilion is open for all registered campers. This large wooden covered structure has games such as ladder golf, and ping pong every day. On Saturdays, there are Arts & Crafts available. Some of the new activities include Jenga, Corn Hole, and tetherball. There is also a covered playground with a swing set and other play structures for kids.

LAKE

Lake amenities include paddleboats, rowboats or motorboats available for renting on Fridays, Saturdays, and Sundays. Plus there are numerous coves around the lake that are great rest or picnic areas.

FISHING

For fishermen or lady fishers’, the lake is open for fishing and boating every Friday, Saturday, and Sunday from 6:00 a.m. until 7:30 pp.m. Shoreline fishing is available from the campground daily from 7:30 a.m. to 5:30 p.m. A fishing permit and license are required.

For your convenience a bait and tackle shop is on site and opened Friday through Sunday providing bait, tackle, camping supplies snacks and non-alcoholic beverages. At the camp entrance station, you can purchase firewood, ice, and propane.

HIKING

If you’re into hiking, blaze some trails since Lake Jennings has miles and miles of hiking trails. Around the lake, hiking is a somewhat flat 5.5 miles. On the north side of the lake, you can reach the old “Flume” bench, a trail that’s around 5 miles along the ridge of El Monte Valley. There are trails both through and around the campground. Around the campground is about one mile with slight elevation changes and a shorter trail within the campground of approximately 300 feet for all ages.

WILDLIFE in the PARK

With Lake Jenning’s rolling hills, the lake, the coastal sage, and riparian areas, there are various habitats. Deer can be seen early morning and late evening. Other critters roaming the lake area are bobcats, coyotes, skunks and raccoons. These animals are wild but do not mind being watched from a distance.